This listing was posted on The Resumator.
Email Marketing Specialist
Location:
Arlington, VA
Description:
About Fraym: Fraym is a technology company working to map humanity. Our predictive data allows customers to zoom-in to communities across the globe and know the people's attributes, attitudes, and behaviors at the neighborhood level. Governments, organizations, and companies use Fraym data to help solve the most pressing challenges of our time including climate change, inequality and insecurity, global health, and energy access. Summary of Position: Fraym is looking for an ambitious self-starter to join our experience team. In this role, you will work closely with the director of experience and the digital marketing lead to execute a multi-channel marketing strategy. You’ll be part of the go-to-market team which includes sales, marketing, and customer experience. This position is remote, but candidate should be located in the Washington, DC area for the occasional in-person meeting. Responsibilities: Email Marketing Responsibilities (80% of time) Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. Support various strategic programs via manual and triggered campaigns Manage and execute email marketing calendar (in Monday.com) and ensure alignment with business priorities and internal stakeholders. Use customer data such as web-behavior to drive the message and content personalization. Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift. Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices. Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base. Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc. Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices. Events (20% of time) Manage Fraym’s event marketing Exhibit preparation: book sponsorships, place exhibit orders via vendors (furniture, A/V), coordinate shipping, register attendees, book lodging Event promotion: work with Fraym leads to create relevant collateral, curate announcement lists, manage email marketing for each event Brand Management Ensure all branded materials follow the brand guidelines Follow the content guidelines when writing Proofread all marketing materials with high attention to detail The successful candidate will have the following qualifications and skills: Proven experience managing an email marketing program. Hands-on experience in marketing automation platforms. Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL). Experience building an email marketing campaign from scratch. Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS. Knowledge of SEO/SEM. Excellent written communication skills. Strong project management skills and exceptional attention to detail. Requirements: Agency or comparable in-house marketing experience Marketing automation experience (preferably Pardot) Minimum 3 years experience Detailed oriented Excellent written and verbal communication skills Preferred Requirements: Experience working with startups/early stage companies B2G (marketing to USG)/B2B experience Working at Fraym: Competitive, market-based salary commensurate with experience, including base salary and annual performance bonus Professional development and learning opportunities Stay healthy and happy through our comprehensive medical, dental, and vision insurance, including other ancillary benefits Save for the future with our 401(k) program Take time away from the office through our Flexible Paid Time Off We are committed to fostering a positive work-life balance culture Be a part of a community; take part in our lunch & learns and team outings We are a “Growth Culture” that provides opportunities for career advancement and professional development in a fast-growing company Not sure you tick all the boxes? We encourage you to apply. We have a learning culture, and if this job description sounds exciting, we’d love to hear from you.Fraym recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, family status, veteran status, and other protected status as required by applicable law.Powered by JazzHR
Company:
Fraym
Posted:
May 3 on The Resumator
Visit Our Partner Website
This listing was posted on another website. Click here to open: Go to The Resumator
Important Safety Tips
- Always meet the employer in person.
- Avoid sharing sensitive personal and financial information.
- Avoid employment offers that require a deposit or investment.
To learn more, visit the Safety Center or click here to report this listing.
More About this Listing: Email Marketing Specialist
Email Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Fraym located in Arlington VA. Find other listings like Email Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.
Email Marketing Specialist is a Advertising & Marketing Marketing Specialist Job at Fraym located in Arlington VA. Find other listings like Email Marketing Specialist by searching Oodle for Advertising & Marketing Marketing Specialist Jobs.